You either become known for the category you own, or you will forever compete in a race to the bottom. Your words and how they make people think make all the difference.
You either become known for the category you own, or you will forever compete in a race to the bottom. Your words and how they make people think make all the difference.
I worked with authors, thought leaders, and VP's to clearly define the problem for each specific audience. No jargon. No techno-biz babble. Just clear storytelling to help our customers solve the biggest problem hiding in plain sight – authentic human connection.
"Market your product & I think you want my money. Market my problem & I think you want to help me." - Christopher Lochhead
