Hello there
A LITTLE ABOUT ME
I led design and creative at a SaaS that just got acquired. Co-founded a creative agency. Directed a feature documentary that helped an orphanage at the Mexican border. Led a cast and crew of 400 people. Featured artist at Art Basel and NFT Paris.
I believe:
Experience
Core Strengths
Design Director
Dec 2022 - Mar 2024
I led product design, UX experience, wrote functional requirements documentation, and product marketing. I collaborated with the VP of Product and Engineering to pitch the CEO and successfully release an innovative feature set to help teams avoid conflict and collaborate effectively. Based on personality science, we created a suggestion engine to help leaders understand the nuances of their colleagues and teams so they could communicate in the right style, increase engagement, and drive results. The company was successfully acquired shortly after.
Creative Director
I led storytelling, product design, branding, copywriting, content design, art direction, and video teams. We designed a best-of-show trade show experience, upgraded the design system, and built a content strategy in preparation for acquisition.
Senior Product Designer
Mar 2017 - Apr 2019
I led the product design team from zero to one as we built a SaaS platform, mobile app, Outlook integration, B2B partner platform, and a video learning journey mapped to the user's personality while achieving 10x subscription revenue growth.
Shadows of the Valley
Director | Co-Editor
Jul 2016 - Nov 2022
Passion project: Directed, co-edited, key art design, and produced Shadows of the Valley, a feature-length documentary about a missionary, an orphanage, and a cartel hit list. The film debuted in multiple film festivals and helped the orphanage raise funds as they work to rescue over 200 children in the Valley of Juarez, Mexico.
Event Production
Creative Director
Oct 2013 - Mar 2017
Led a diverse and talented team of 15 full-time designers, video editors, lighting and sound engineers, music directors, interns, and a volunteer team of 50. Led experience design, content, creative direction, and event marketing for concerts and conferences.
Ghostlight Creative
Co-founder | Art Director
Jul 2006 - Oct 2013
Led art direction, branding, broadcast, environmental design, strategy, and web design for the award-winning boutique agency.
PlainJoe
Designer
Dec 2005 - Jul 2006
Branding and design for retail clients and a Gold-Addy winning campaign.
Awards
NFT Paris | Art Basel
Web 3 Photo-Artist
Featured Artist
I imagined what it would look like if I captured the Big Bang of the blockchain with my lens. As if the crypto blocks exploded from the natural environment. The result was a unique post-process that has sold on multiple blockchains and been featured at art shows around the world.
Official Selection
Feature Documentary
Shadows of the Valley
When cartel wars erupt in the Valley of Juárez, a missionary risks his life to rescue orphans hiding in the shadows of the Valley of Death. The film has now played in multiple festivals.
Gold Addy
Art Direction and Design
Multiple Categories
Recipient of 3 Gold Addy Awards for poster design, Out-of-home graphics, and campaign.